Here are a couple of photos from the Eden video launch party last night. These girls are so amazing and they inspire me everyday .
The beautiful Crista Leonard (pictured above).
Kendra Jones Morris.
Moi and Amy Purdy.
800 knots, 500 meters of Black Gutermann thread, 200 folds, 2 paper cuts and 1 sewing machine needle = 200 new Zines!
Created especially for the Element Eden video launch, featuring artwork by Eden Advocates Brooke Reidt, Juliana Neufeld, Mi Ya Ando, Amy Purdy, Crista Leonard, Sarah Larnach, Ishle Yi Park and yours truly!
“All our dreams can come true – if we have the courage to pursue them.” – Walt Disney.
While in New York, we went to the Alexander McQueen exhibition, “Savage Beauty” which is at The Metropolitan Museum of Art, and on display until August 7th, 2011.
For me, seeing The Razor-Clam Shells Dress, from the “VOSS” Spring/Summer 2001 range, absolutely blew my mind. It was breathtaking, and I came out of there with a feeling of creative urgency, needing to push harder, and chase my dreams.
In McQueen’s words:
“My friend George and I were walking on the beach in Norfolk, and there were thousands of [razor-clam] shells. They were so beautiful, I thought I had to do something with them. So, we decided to make [a dress] out of them. . . . The shells had outlived their usefulness on the beach, so we put them to another use on a dress. Then Erin [O’Conner] came out and trashed the dress, so their usefulness was over once again. Kind of like fashion, really.” – WWD, September 28, 2000
Element recently launched its new line of clothes; the Element Emerald Collection, a consciously crafted mens lifestyle product line.
With a commitment to eco sustainability in the production of the garments, the line is the brainchild of Element Founder and President, Johnny Schillereff, while the clothing is designed by Valerie Killeen, and footwear by Charlie Manos, with art direction by Bobby Sattler, featuring photography by the amazing Brian Gaberman, and artwork by Thomas Campbell.
For the official launch of the collection, we all flew out to New York, and took over Saturdays surf store for a private presentation of the line, a fashion show, followed up by a party that was open to the public. If you made it by, then you’re walking on sunshine, because anyone who showed up was given a complimentary pair of Emerald shoes.
When it was all said and done, we came home, totally inspired by the entire experience.
Thank you Element, New York City, and of course, Saturdays.
Check out more photos here.
Johnny Schillereff and Thomas Campbell.
Shelter Serra and Miya Ando.
Valerie Killeen and Morgan Collett.
Kirk Dianda and Corbin Harris.
Thomas Campbell. NYC. 2011