Earlier this year Oakley sent us to Australia to shoot Ryan Sheckler’s commercial for their Beyond Reason campaign. While out there, we documented the trip for an online article for the newly re-launched One Icon site and interactive platform. The feature Fear & Loathing in Australia exposes a trip down under, starring Curren Caples, Eric Koston, Rune Glifberg, and Ryan Sheckler. With three RED cameras manned by Kirk Dianda, Eric Brag and Tim (not related to Steve) Irwin, along with photographer and skateboard superstar, Arto Saari, and myself to shoot photos, we captured all the mischief that went down.
Every year Transworld holds a competition called Skate & Create. This year Element Skateboards was invited to partake, and my handsome husband, Kirk DiAnda wrote and directed the piece.
Featuring the Element team; Boo Johnson, Chad Muska, Chad Tim Tim, Chase Webb, Ethan Loy, Evan Smith, Levi Brown, Madars Apse, Mark Appleyard, Nassim Guammaz, Nyjah Huston, andTom Schaar, with special appearances by Ray Barbee and Johnny Schillereff. Each team had to create a 5 minute video in the span of a week. They are provided a photographer, (Oliver Barton) and two builders to create any skate obstacle they needed.
“The concept was to show skateboarding through snapshots of the times, creating a mini documentary. I took a satirical route with the concept and direction, loosely paying homage to the icons, fashion, and design that defined how we got here today. Ultimately, I wanted to commend skateboarders for their creativity and individuality. Since day one, we’ve been inventors that see the world differently, and that gene has been passed down from generation, to generation. The entire piece is strung together with a narrative by Chad Muska, told in the first-perosn perspecitve. I wanted to give that sencse of the narrator telling the stories of his generation, almost like a Forrest Gump-esque walk down memory lane. It’s meant to be humorous but has a sense of truth to it, too.“—Kirk Dianda
Here are some behind the scenes photos I shot while on set. Also check out the magazine article here with an amzing photo spread by Oliver Barton.
Filmed by Ryan Young and Mark Stewart. Edited by Kirk Dianda and Mark Stewart. Narrated by Chad Muska. Original soundtrack by Loren Humphrey, and Muskabeatz courtesy of Chad Muska.
“Eden: The Story of Element Eden” is a short film that captures the story of Element’s women’s apparel brand, it’s family, Advocate program and vision to inspire girls on their own unique paths. The film itself was co-directed by my handsome husband Kirk Dianda and myself. Over the course of the last two years we documented all the products and personalities behind the brand. To string the story along, I created a set of handmade stop-motion animations that not only help tell the story of Eden, but also represent the brand’s quirky personality while detailing creativity and fashion. Original soundtrack by the Talented Loren Humphry.
The whole Gaberman family are like a pixie species with other worldly talents. We were lucky enough to spend a few days up at Skate Camp with them… Here are some behind the scenes photos of what awesome looks like.
We were lucky this year to share Element YMCA Skate camp with some of our Element family from all over the world. We had Australia, Europe, Japan, United Kingdom and Brazil representing. Unfortunately I didn’t manage to snap everyone, but here are a few of my favorites.
Pictured above – Philippe Lalemant from Element Europe.
Element recently launched its new line of clothes; the Element Emerald Collection, a consciously crafted mens lifestyle product line.
With a commitment to eco sustainability in the production of the garments, the line is the brainchild of Element Founder and President, Johnny Schillereff, while the clothing is designed by Valerie Killeen, and footwear by Charlie Manos, with art direction by Bobby Sattler, featuring photography by the amazing Brian Gaberman, and artwork by Thomas Campbell.
For the official launch of the collection, we all flew out to New York, and took over Saturdays surf store for a private presentation of the line, a fashion show, followed up by a party that was open to the public. If you made it by, then you’re walking on sunshine, because anyone who showed up was given a complimentary pair of Emerald shoes.
When it was all said and done, we came home, totally inspired by the entire experience.
Thank you Element, New York City, and of course, Saturdays.
Julian Christenson was the overall winner of the 2011 MAKE IT COUNT Contest Series, which took place at the Element YMCA Skate Camp in Sequoia, California.
The skating was insane and the scenery was beautiful. It is incredible to believe all these kids are un-sponsored and skating at this level.
Check out the portraits I shot of all the contestants here.