Throughout 2009, Kirk Dianda filmed and edited MAKE IT COUNT, The Element Story. The documentary is a four-part series, that tells the story of the iconic brand and the people that helped shape what it is today.

Element recently released a 200-page photo book, which includes a DVD of the film too (available at The book is jam-packed with imagery from Element’s 20 years of defining moments, including ads, unseen photos, graphics, and behind the scenes photos from the film.

Throughout the production process, I was lucky enough to travel with Kirk while he interviewed this collection of truly inspiring people and shoot behind the scenes photos.

On a chilly winter day, Kirk and I drove to Lake Tahoe where we met with fellow Element Eden Advocate, Amy Purdy.

Amy is the strongest, most motivated person I’ve met. At the age of 19 she contracted a form of bacterial meningitis that left her in a coma for over three weeks, resulting in the amputation of both of her legs below the knee.

Since then, Amy hasn’t let her life altering circumstances hold her back. Today she is a competitive snowboarder, has a modeling and acting career, she’s a motivational speaker, and also has created the non-profit organization; Adaptive Action Sports, which helps people living with permanent disabilities get involved with action sports like snowboarding and skateboarding.

Just talking to her, brings new inspiration and meaning to life! Here are some photos of Amy in her home in beautiful Lake Tahoe!

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