Throughout 2009, Kirk Dianda filmed and edited MAKE IT COUNT, The Element Story. The documentary is a four-part series, that tells the story of the iconic brand and the people that helped shape what it is today.

Element recently released a 200-page photo book, which includes a DVD of the film too (available at The book is jam-packed with imagery from Element’s 20 years of defining moments, including ads, unseen photos, graphics, and behind the scenes photos from the film.

Throughout the production process, I was lucky enough to travel with Kirk while he interviewed this collection of truly inspiring people and shoot behind the scenes photos.

To start things off, we flew to the east coast to shoot a handful of interviews, including Bam and his family in Westchester, PA, Donny Barley in Providence, RI, and Chad Muska in New York, NY.

Donny Barley is an icon who helped pave the way for a new generation of skaters. And through his power and style, he also helped solidify Element as a brand and team to be reckoned with. So it was only obvious that he too would be interviewed for MAKE IT COUNT.

After Pennsylvania and New York, we took the train to Providence, RI, where Donny welcomed us with open arms, gave us a personal tour of downtown and his skate shop, Fountain of Youth, and invited us to his house for an interview. Below are a few pictures from a long day, insightful interview, and overall great experience… Thank you Donny, and your family. We had a blast.

In honor of the book’s release, I will be posting a photo series of pictures of the interviewees and their surroundings. Keep your ear to the ground for more posts of the following inspiring people!

  1. Kat Von D
  2. Stevie Williams
  3. Amy Purdy
  4. Jeremy Fish, Matt Irving, and Mike Kershnar
  5. Ryan Dewitt and Ryan Kingman
  6. Chad Tim Tim, Darrell Stanton, and Jeremy Wray
  7. Todd Francis
  8. Paul Schmitt
  9. Johnny Schillereff and family
  10. Lil Jon
  11. Mike V


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