Throughout 2009, Kirk Dianda filmed and edited MAKE IT COUNT, The Element Story. The documentary is a four-part series, that tells the story of the iconic brand and the people that helped shape what it is today.
Element recently released a 200-page photo book, which includes a DVD of the film too (available at elementskateboards.com). The book is jam-packed with imagery from Element’s 20 years of defining moments, including ads, unseen photos, graphics, and behind the scenes photos from the film.
Throughout the production process, I was lucky enough to travel with Kirk while he interviewed this collection of truly inspiring people and shoot behind the scenes photos.
Last year we travelled to San Francisco to interview Matt Irving. Matt’s relationship with Element is one likened to family, with a long history of collaborations and amazing products. For me, the Delphi board series was one of the coolest things that has ever hit skateboard graphics.
Here are a couple of shots of Matt at home with his wolfie dog, named Captain.
In honor of the book’s release, I will be posting a photo series of pictures of the interviewees and their surroundings. Keep your ear to the ground for more posts of the following inspiring people
- Chad Tim Tim
- Jeremy Fish
- Mike Kershnar
- Ryan Dewitt and Ryan Kingman
- Darrell Stanton, and Jeremy Wray
- Todd Francis
- Paul Schmitt
- Johnny Schillereff and family
- Lil Jon
- Mike V