Throughout 2009, Kirk Dianda filmed and edited MAKE IT COUNT, The Element Story. The documentary is a four-part series, that tells the story of the iconic brand and the people that helped shape what it is today.

Element recently released a 200-page photo book, which includes a DVD of the film too (available at The book is jam-packed with imagery from Element’s 20 years of defining moments, including ads, unseen photos, graphics, and behind the scenes photos from the film.

Throughout the production process, I was lucky enough to travel with Kirk while he interviewed this collection of truly inspiring people and shoot behind the scenes photos.

To start things off, we flew to the east coast to shoot a handful of interviews, including Bam and his family in Westchester, PA, Donny Barley in Providence, RI, and Chad Muska in New York, NY. While there, Chad put us up in his apartment, where he acted as the best host New York had to offer… Here’s an insider’s look at one of the most energetic artists and skateboarders around, and in his natural surroundings; SoHo.

In honor of the book’s release, I will be posting a photo series of pictures of the interviewees and their surroundings. Keep your ear to the ground for more posts of the following inspiring people!

  1. Bam
  2. Donny Barley
  3. Kat Von D and Stevie Williams
  4. Amy Purdy
  5. Jeremy Fish, Matt Irving, and Mike Kershnar
  6. Ryan Dewitt and Ryan Kingman
  7. Chad Tim Tim, Darrell Stanton, and Jeremy Wray
  8. Todd Francis
  9. Paul Schmitt
  10. Johnny Schillereff and family
  11. Lil Jon
  12. Mike V


  1. KIRK
    April 4, 2010 at 8:10 pm

    This is an amazing collection to start things off! Thanks for sharing with us; the outside world, who never get to see this private realm… It’s incredible, and I can’t wait to see the rest of the photo series.

  2. Adam
    April 4, 2010 at 9:21 pm

    Awesome, as always. Looking forward to Jeremy Fish and Dewitt!

  3. misse
    April 4, 2010 at 10:14 pm

    Will this book be available in Australia? Looks very inspiring!

  4. Andrew perez aka paepae
    April 6, 2010 at 6:06 am

    i remember seeing your 411 awhile ago your the shit keep being the artist you are there is always gonna be that artistic chad muska in us all thank you continuing to skate.
    p.s. love

  5. Andrew perez aka paepae
    April 6, 2010 at 6:07 am

    btw skytop is the most sold supra ever just in case you didnt have a clue how f#*$ing cool you are man

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    May 16, 2010 at 10:21 am

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