Some portraits I shot in Oz… Check out my Instagram or #OAKLEYINOZ for more.
Featuring the Element team; Boo Johnson, Chad Muska, Chad Tim Tim, Chase Webb, Ethan Loy, Evan Smith, Levi Brown, Madars Apse, Mark Appleyard, Nassim Guammaz, Nyjah Huston, andTom Schaar, with special appearances by Ray Barbee and Johnny Schillereff. Each team had to create a 5 minute video in the span of a week. They are provided a photographer, (Oliver Barton) and two builders to create any skate obstacle they needed.
“The concept was to show skateboarding through snapshots of the times, creating a mini documentary. I took a satirical route with the concept and direction, loosely paying homage to the icons, fashion, and design that defined how we got here today. Ultimately, I wanted to commend skateboarders for their creativity and individuality. Since day one, we’ve been inventors that see the world differently, and that gene has been passed down from generation, to generation. The entire piece is strung together with a narrative by Chad Muska, told in the first-perosn perspecitve. I wanted to give that sencse of the narrator telling the stories of his generation, almost like a Forrest Gump-esque walk down memory lane. It’s meant to be humorous but has a sense of truth to it, too.“—Kirk Dianda
Here are some behind the scenes photos I shot while on set. Also check out the magazine article here with an amzing photo spread by Oliver Barton.
Filmed by Ryan Young and Mark Stewart. Edited by Kirk Dianda and Mark Stewart. Narrated by Chad Muska. Original soundtrack by Loren Humphrey, and Muskabeatz courtesy of Chad Muska.
I am really excited to show you guys a sneak peek of the Element Eden, Spring ’13 campaign I shot in Joshua Tree last year. I’m still dreaming of the pastel sunset and warm desert nights we had out there! Thank you to everyone involved that made this such a fun shoot to work on.
To recap a wonderful year, I would like to share some of the highlights from 2012. Last year was awesome and I’m really enthusiastic that 2013 will be bigger and better. Thank you for all your love and support, i truly appreciate being a part of a network of inspirational and motivated people. - Amber B
The Element Eden Spring ’13 campaign was shot in Joshua Tree, CA. These photos will be featured throughout Eden’s website, and in printed media, including Foam and Nylon magazine. The campaign was extra special, as I had the chance to collaborate with the amazing artist, Juliana Neufeld who created the illustrations that are featured on top of my photos.
The Element Eden x Jac Vanek x Zumiez collaboration was shot in Downtown LA. Element and Jac Vanek created an exclusive collection for Zumiez, featuring the multi-talented Jac Vanek as the designer and model. Stay tuned for the full collection, collaboration, and campaign later this year.
Kind Campaign is a movement and a documentary created by Lauren Parsekian and Molly Thompson which serves as an outlet for girls to share their stories, to learn from others’ experiences, to create awareness, healing and understanding about girl-against-girl crime. I documented their tour while visiting four schools in Seattle, WA.
During 2012 I’ve been collaborating with Valerie Killeen of BLEACHBLACK blogger fame, for the sister-site, SHELTERBLACK. Throughout the year, we shot intimate studio visits with Ed and Deanna Templeton, Claudio Kirac, Lisa Solberg, Mary and Ryan Kingman, and Chad Muska, and are planning some more exciting visits for 2013.
The Element Eden Holiday ’12 Amy Purdy shoot was shot at Lake Gregory, California. It is always incredible to work with snowboarder, inspiration speaker, Amazing Race star, and double-amputee; Amy Purdy.
Studio shoot with fashion blogger Amber Saylor.
My husband Kirk DiAnda and I collaborated on a stop-start animated music video for the Japanther song “Come Back Home”. We launched the video on Noisey/Vice.com along with a live launch at The Smell in LA with money raised being donated to the depression and anxiety charity, Mentalpod.com.
I was honored to write and direct The Eden Video, which documents the humble beginnings of Element Eden. The story is told through a short narrative, cut to a hand-made animation, both created by myself and co-creator, Kirk DiAnda. The short-film premiered at a private party and fashion show, and then released alongside a series of shorts called, behind-the-seams. See my behind the seams feature here.
I’m really passionate about self publishing and was able to add two new fan zines to my collection this past year; “Hooray for Phobias” and “Come Back Home”. Each zine is collated and sewn by hand.
Element Eden ads featuring photography by Amber B DiAnda in Nylon.
Wishing you a peaceful and happy New Year. – xAB.
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Deep up in the Hollywood Hills, among the rich and famous, dwells a creative mastermind by the name of Chad Muska. He’s been in the limelight of the skate, fashion, music and art scene since the mid 90s. Chad’s energy and creativity is infectious, and I love any chance to work with this amazing creature.
Here is a series of images I shot for SHELTERBLACK while Kirk and I were visiting Chad in his West Coast residence.