Throughout 2009, Kirk Dianda filmed and edited MAKE IT COUNT, The Element Story. The documentary is a four-part series, that tells the story of the iconic brand and the people that helped shape what it is today.
Element recently released a 200-page photo book, which includes a DVD of the film too (available at elementskateboards.com). The book is jam-packed with imagery from Element’s 20 years of defining moments, including ads, unseen photos, graphics, and behind the scenes photos from the film.
Throughout the production process, I was lucky enough to travel with Kirk while he interviewed this collection of truly inspiring people and shoot behind the scenes photos.
To start things off, we flew to the east coast to shoot a handful of interviews, including Bam and his family in Westchester, PA, Donny Barley in Providence, RI, and Chad Muska in New York, NY. While there, Chad put us up in his apartment, where he acted as the best host New York had to offer… Here’s an insider’s look at one of the most energetic artists and skateboarders around, and in his natural surroundings; SoHo.