This December 1st, Element Eden will be releasing a self titled short film, “Eden – The Story of Element Eden”, which aims to capture the story of the brand, its family, and vision. In creating this project, I co-directed the film with my husband and filmmaker, Kirk Dianda. Together, we documented the spectrum of personalities, products, and stories, which will be set to an original soundtrack we co-directed with Lauren Humphrey.
To string the story along, I created a set of handmade stop-motion animations that not only help tell the story of Eden, but also present the brand’s quirky personality. The painstakingly hand-made paper cutouts, pieced together, are a perfect compliment to a story, detailing creativity and fashion.
With Skate Camp season around the corner, I’ve been scouting for a lucky kid to receive a scholarship to the Element YMCA Skate Camp with the funds raised by the Mr Big Sur event in December last year… And I found the winner! Her name is Victoria Ruesga, and she is 13yrs old.
I first saw Victoria compete at the Los Angeles, Make It Count event last year, and then again at the Santa Ana contest this year. Both times, her passion and talent for skateboarding caught my eye. She is definitely destined for big things.
Congratulations to Victoria for being so awesome! You get an all expenses paid trip up to Element YMCA Skate Camp and a week among the beautiful Sequoia trees.
A very special thank you to all the Element Advocates that donated your time and talents to give a kid an experience of a lifetime… Brooke Reidt, Chad Eaton, Chad Muska, Juliana Neufeld, Matt Irving, Mike Kershnar, Miya Ando and Todd Francis, you guys rock.
Also special shout out to Elemental Awareness for all the awesome things you guys do for the local communities and kids. It’s what you guys do every day that inspired this exhibition. So, thank you.
Also, check out this video I found of Victoria Ruesga skating at the North Hollywood Skate Plaza – Victoria Ruesga At North Hollywood Plaza. It’s so rad!
You know that feeling, when you go out skating with your friends, and you can’t stop smiling? Here is your chance to help an underprivileged kid feel like that too!
By purchasing artwork from some of your favorite Element Advocates at the MR BIG SUR Exhibition, you’re helping send kids to Element YMCA Skate Camp in 2011!
MR BIG SUR Exhibition
December 2nd 2010
SEED Peoples Market
2937 Bristol St
Costa Mesa CA 92626
Here is a little sneak peek at one of Chad Muska’s seed pods created especially for the Mr Big Sur charity event on December 2nd, at The CAMP in Costa Mesa.
See more event details here.
Also check out Mr Big Sur’s Twitter for more sneaky peeks from Element Advocates Todd Francis, Chad Eaton, Brooke Reidt, Mike Kershnar, Juliana Neufeld, Miya Ando, and more!