Posts Tagged ‘Johnny Schillereff’

ELEMENT TWS SKATE & CREATE 2013

Every year Transworld holds a competition called Skate & Create. This year Element Skateboards was invited to partake, and my handsome husband, Kirk DiAnda wrote and directed the piece.

Featuring the Element team; Boo Johnson, Chad Muska, Chad Tim Tim, Chase Webb, Ethan Loy, Evan Smith, Levi Brown, Madars Apse, Mark Appleyard, Nassim Guammaz, Nyjah Huston, andTom Schaar, with special appearances by Ray Barbee and Johnny Schillereff. Each team had to create a 5 minute video in the span of a week. They are provided a photographer, (Oliver Barton) and two builders to create any skate obstacle they needed.

The concept was to show skateboarding through snapshots of the times, creating a mini documentary. I took a satirical route with the concept and direction, loosely paying homage to the icons, fashion, and design that defined how we got here today. Ultimately, I wanted to commend skateboarders for their creativity and individuality. Since day one, we’ve been inventors that see the world differently, and that gene has been passed down from generation, to generation. The entire piece is strung together with a narrative by Chad Muska, told in the first-perosn perspecitve. I wanted to give that sencse of the narrator telling the stories of his generation, almost like a Forrest Gump-esque walk down memory lane. It’s meant to be humorous but has a sense of truth to it, too.“—Kirk Dianda

Here are some behind the scenes photos I shot while on set. Also check out the magazine article here with an amzing photo spread by Oliver Barton.

Filmed by Ryan Young and Mark Stewart. Edited by Kirk Dianda and Mark Stewart. Narrated by Chad Muska. Original soundtrack by Loren Humphrey, and Muskabeatz courtesy of Chad Muska.

ELEMENT EMERALD COLLECTION

Element recently launched its new line of clothes; the Element Emerald Collection, a consciously crafted mens lifestyle product line.

With a commitment to eco sustainability in the production of the garments, the line is the brainchild of Element Founder and President, Johnny Schillereff, while the clothing is designed by Valerie Killeen, and footwear by Charlie Manos, with art direction by Bobby Sattler, featuring photography by the amazing Brian Gaberman, and artwork by Thomas Campbell.

For the official launch of the collection, we all flew out to New York, and took over Saturdays surf store for a private presentation of the line, a fashion show, followed up by a party that was open to the public. If you made it by, then you’re walking on sunshine, because anyone who showed up was given a complimentary pair of Emerald shoes.

When it was all said and done, we came home, totally inspired by the entire experience.

Thank you Element, New York City, and of course, Saturdays.

Check out more photos here.