So excited for this campaign to launch! Element Eden Spring ’13 sneak peek in the latest Foam Magazine!!
Photographer: Amber B DiAnda Artwork by the amazing Juliana Neufeld Makeup & hair by Sandy Ganzer Styling by: Williams and Cook and modeling by the beautiful Rayne Ivanushka @ FORD Models.
For bookings, please contact firstname.lastname@example.org
“Eden: The Story of Element Eden” is a short film that captures the story of Element’s women’s apparel brand, it’s family, Advocate program and vision to inspire girls on their own unique paths. The film itself was co-directed by my handsome husband Kirk Dianda and myself. Over the course of the last two years we documented all the products and personalities behind the brand. To string the story along, I created a set of handmade stop-motion animations that not only help tell the story of Eden, but also represent the brand’s quirky personality while detailing creativity and fashion. Original soundtrack by the Talented Loren Humphry.
Here are a couple of photos from the Eden video launch party last night. These girls are so amazing and they inspire me everyday .
The beautiful Crista Leonard (pictured above).
Kendra Jones Morris.
Moi and Amy Purdy.
800 knots, 500 meters of Black Gutermann thread, 200 folds, 2 paper cuts and 1 sewing machine needle = 200 new Zines!
Created especially for the Element Eden video launch, featuring artwork by Eden Advocates Brooke Reidt, Juliana Neufeld, Mi Ya Ando, Amy Purdy, Crista Leonard, Sarah Larnach, Ishle Yi Park and yours truly!
On December 2nd, I curated an exhibition called “Mr Big Sur”. It was a charity event to raise money for Elemental Awareness, who help send underprivileged kids to Element YMCA Skate Camp in 2011.
Inspired by the Sequoia Trees at Skate Camp, I created a huge tree installation called “Mr Big Sur”. Element Advocates Brooke Reidt, Bunny, Chad Eaton, Chad Muska, Juliana Neufeld, Matt Irving, Mike Kershnar, Miya Ando, and Todd Francis kindly donated their creative talents to make Seed Pod ornaments that were hung from Mr Big Sur.
The Mr Big Sur Seed Pod ornaments were then sold to raise money for Elemental Awareness, and ultimately helping send underprivileged kids to Skate Camp.
Check out photos from the opening night here!
The mission of Elemental Awareness is to positively transform lives through their love of skateboarding. Programs are aimed to promote social awareness, environmental responsibility, and encourage a healthy, active lifestyle. For more information visit elementalawareness.org
I documented all the artist Seed Pods so that everyone would get the chance to see them. This is the series that Juliana Neufeld kindly made for the event. Check out more of her work here!